Work / TCL × Douyin

Human Future Rhapsody人类未来狂想曲

Six young directors, six visions of people and AI: a corgi and a household robot lost in a snowbound city, a space-station repair that turns out to be a simulation, a boy on a poor planet who wants a robot for New Year. China's first AI-themed anthology, often called the Chinese Love, Death & Robots.

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Client
TCL × Douyin
Year
2024
Format
Anthology · 6 films · 3–6 min
Method
Animation + AI
Direction
Six directors: Zou Siwei, Zhang Shange, Xia Peng, Dr. Clay, Sofia Wang, Zhang Xuyang
Our role
Co-producer with Dirty Monkey Pictures and TCL
Running time
26 min total

The brief

TCL wanted to be part of a cultural moment rather than an ad break. The answer was an anthology series released on Douyin over Chinese New Year, with TCL woven into the worlds rather than pasted on.

What we did

Development, director matching, production and release with Dirty Monkey Pictures and TCL. One recurring character, T-MAN, connects the six films.

How it was made

Each director chose their own technique — hand-drawn feel, photoreal CG, 2D cyberpunk, Pixar-style 3D — with AI used for concept art, look development and shot generation where it served the film. Credits list the full animation and CG teams.

Delivered

Six films, six posters, trailer and social cuts.

Results

  • 130 million views in launch week
  • 1.29 billion views on the #NewYearDimensionTour hashtag
  • 150 million views on the series hashtag

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